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All the essential information in one place
Starting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business―from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You’ll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.
Access six books in one, covering the whole process of starting and running a new business
Learn how to easily jump the hurdles that many new business owners face
Tackle taxes, determine the best business model for you, and create a solid plan
Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager
This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.
From the Publisher
It’s a good bet that you share the popular dream of starting your own business and being your own boss. Increasingly, this dream is becoming more relevant to the challenges of the economy that has emerged. It’s not just a pie-in-the-sky dream anymore; starting a business is a reality that has created opportunity and satisfaction for many people who decide to take the plunge — just as it can for you.
DO WHAT YOU LOVE
To do what you love, you first have to know what kind of work you really want to do. This discovery requires deep introspection and an understanding of which kinds of work get your creative juices flowing and which kinds dry them up.
Doing what you love also sometimes requires that you ignore what other people want you to do for a living. You may decide, for example, that you’d really like to start a photography studio, but your spouse or best friend may think something more practical, such as buying a successful pet store in the local mall, makes more sense.
Ultimately, you must decide what you really want to do for a living. It’s your dream — you’re the one who gets to choose it (and live it!). No one else has the right to tell you what kind of work you should love — and do.
TREAT YOUR BUSINESS LIKE A BUSINESS
If you want your business to be a real business — an organization that generates the kind of money that will allow you to become financially independent — you have to treat it like one, and not like a hobby or a momentary fling.
Keep these suggestions in mind:
If you’re starting at home, set aside an entire room in your home — not just a closet or a shelf — exclusively for your business.
Make a serious investment in business equipment and supplies: a decent computer, a fast Internet connection, and whatever else is required to effectively and efficiently run your operation.
Create a marketing plan and follow through with it.
Publicize your company’s products and services to a wide audience of potential customers and clients.
Build a strong customer base and make plans for future growth.
BECOME AN EXPERT
People naturally respect those who know more than they do. By specializing in a particular area of expertise — whether it’s where to dig a new water well, how to scrapbook, or what to do in a financial crisis — you assume the role of a presumed expert, even if you’ve just started your business.
It makes good business sense for your clients to hire an expert instead of someone less experienced. By avoiding the mistakes and dead ends that someone with less experience may make, you can help your clients spend less money by hiring you, even if your hourly rates are higher.
DON’T BE SHY
Although you may never have had to sell yourself or your products before, you can’t avoid doing so when you own your own business. After you generate momentum and build a strong customer base, then you can rely more on referrals from your happy clients to do the marketing for you.
But when you’re getting your business off the ground, consider and attempt every possible method for getting the word out about your products and services.
BUILD A SOLID CUSTOMER BASE
One of the most important ways to establish a successful business is to build a solid base of customers who stick with you through thick and thin. This solid customer base becomes the foundation on which you grow your business.
Of course, building a solid customer base is much easier said than done. At the heart of the process is creating an organization that values its current customers and goes out of its way to ensure their satisfaction and happiness.
ASK FOR REFERRALS
The word-of-mouth referral is probably the least expensive and the most effective way of getting new business — for any business. That makes referrals the most important way for businesses to market themselves.
Many small businesses get the vast majority of their new business through referrals. They really are worth their weight in gold!
Publisher ‏ : ‎ For Dummies; 3rd edition (April 12, 2022)
Language ‏ : ‎ English
Paperback ‏ : ‎ 656 pages
ISBN-10 ‏ : ‎ 1119868564
ISBN-13 ‏ : ‎ 978-1119868569
Item Weight ‏ : ‎ 1.9 pounds
Dimensions ‏ : ‎ 7.4 x 1.4 x 9.2 inches
